As a small business owner, you always have to look for ways to be the best at what you do and outshine your competitors, so you would make lots of profit and not sell below market price just to win or retain customers.
The following steps will help you outshine your competition and win customers loyalty:
- Interview customers who don’t buy
If you have a customer that has not bought from you in a while, whenever you see them try to ask them “why” they haven’t been buying. By asking them this you know what you need to improve on to serve your customers better, this will also show them that you truly care.
- Put your customer’s needs first
This is a simple rule, but few people fail to follow it. Instead of convincing your customers to go for what you know they don’t want just because you want to sell, show them a place where they can get the exact thing they are looking for and they will always come back to you.
If you make a sale, you’ve got a customer but if you let go a sale (when appropriate and necessary), then, you’ve won a friend.
- Get customers for your customers
Doing small favors like helping your customers get customers can go a long way and get your customers to also trust you. You can achieve this by simply asking your customers questions about their businesses and career; that way, you can refer people to them and if you can’t help them get customers, you can help them solve some of their problems like sharing contacts of people they need or giving them advice.
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